This second iteration of the Watershed brand was created to bring the company to a larger audience and add emphasis to their core message.
The brand was simplified and tested across a variety of media and situations to see where the cracks appeared. That way we were confident in rolling out a solid and honest brand.
Strong colours sit alongside big bold type and some striking visuals to define a brand that is both dynamic and open but also confident and diligent.
The new identity positioned Watershed more competitively within the analytics space and provided a scalable foundation for future growth.
A new logo was developed, one that could carry the brand in a simple, identifiable way and that logo was rolled out across all Watershed media via updated brand guidelines.
Brand guidleines
Examples of Ebooks & resources
