Time on site
+38%
Conversions
+22%
Part of a complete brand overhaul for LEO Learning, one of LTG’s core companies. The LEO website redesign was led by the brand’s desire to become more accessible and clear in how it presented itself. The primary goal was to get people to want to stay and explore and ultimately ‘get in touch’ with one of LEO’s subject matter experts.
The redesign increased visitor time on site by +38%, improved ‘get in touch’ conversions by +22% and reduced bounce rates by -18% post-launch.
Updated and streamlined site navigation
Wireframes were used extensively to visualise the updated page structure and to develop a streamlined menu system that enabled the user to navigate the updated site.
Main menu wireframe
